#Scoop jackson how to#

In 1954, Scoop had made a name for himself, challenging the demagogic Sen. It was the 1950s version of Photoshop, a ploy to make a youthful forty-year-old appear a decade older, and it worked. In 1952, his friend and media adviser Jerry Hoeck, ’42, ’44, enlisted a commercial artist to paint a billboard of a conservatively dressed Scoop posed behind a Senate desk chair. Jackson was a dedicated public servant, hopping from Snohomish County Prosecuting Attorney to, at age 28, election as the youngest member of the U.S. It’s what the political class call “shaping the narrative.” (Note to future Huskies hankering to run for president: Shaping the narrative doesn’t work). But that angle didn’t square with his reputation as a Cold Warrior. He had authored the National Environmental Policy Act and helped shepherd the North Cascades National Park Act. In both the 19 races, Scoop highlighted his work as the longest-serving chairman of the U.S.

#Scoop jackson how to#

Supporters were not exactly sure how to respond. After Richard Nixon, I would pause dramatically, and mumble my father’s name, as if asking a question: Henry M. In 1972, at age six, I was trotted out to recite the names of every U.S. As a child, I was awed by the mayhem of parades and protests, and I schemed to get into the act. Wasn’t he the IRS commissioner? Or the self-assured spokesman in that life-insurance commercial? The grand strategy behind it was a mystery. My mom spent a couple days in 1976 visiting towns in Massachusetts that shared the name of towns in Washington (think “Everett, Massachusetts” and “Bellingham, Massachusetts”). In 1976, he started strong, winning the Massachusetts and New York primaries, but he lost to Jimmy Carter in Pennsylvania.Īspects of those campaigns were as austere as they were cornball. He performed decently in 1972, racking up the second-highest number of delegates, but never winning a primary and ultimately losing to Sen. Scoop made that one appearance, along with semi-regular interviews on “Meet the Press” and “Face the Nation.” In the much smaller, less fractured media environment of the 1960s and ’70s, one appearance on “The Dinah Shore Show” could make you a household name. Senate and the House, and he assumed that his popularity would find expression nationwide. My dad had been a popular member of the U.S. Even if things fall apart, there’s the promise of elevating a broader message such as climate change or human rights. Jay Inslee, ’73, crystalizes the potential of a presidential bid. Dan Evans, ’48, ’49, was a serious contender for vice president in 19 and would have been a formidable candidate for president in 1976. There have been other Huskies who gave the nation’s highest office a real gander. But to be cast as the last anything wasn’t helpful, politically speaking. Daniel Patrick Moynihan, called him the last Cold War liberal. There’s that word: Dull, which latched onto Scoop like flypaper. He wore off-the-rack suits, was a poor public speaker, and came off as a pretty nice, if relentlessly dull guy.” “He was clean-living, virtually scandal-free throughout his decade in politics.

“In many ways, Jackson was the quintessential Washington politician: A square-headed, stubborn Scandinavian from Everett, he lacked color but worked hard,” writes Knute Berger in the Seattle Weekly. But his confidence and call to run incubated during his years at the UW.

Both tries illustrate the vagaries of timing, kismet, and history. “Scoop” Jackson, ’35, made two failed bids for president of the United States, in 19.